On October 12, EAST BUY rose 5.88% in regular trading, reaching HK$28.08 with turnover of HK$192 million. The advance was driven by the company's announcement of a self-operated liuliu stool, with product managers pledging in-depth factory inspections and verification of component materials, which the market interpreted as a supply chain repair signal following a quality-control crisis.

Previously, the company faced criticism from Luo Yonghao over quality issues with a third-party-supplied liuliu stool. EAST BUY executed a double-refund, no-return policy for affected users on September 30, and on October 10 further addressed net-weight disputes over shrimp, emphasizing that its natural thawing measurement method aligns with prevailing regulations. Self-operated products have become the core growth engine, with fiscal 2026 self-operated revenue reaching RMB 4.8 billion and accounting for approximately 52.6% of GMV.

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